Category Archives: Social Media

The ‘New’ Center of the Sales Cycle

The sales cycle is a classic framework that has been around for a long time. You can find versions that are more complicated than this, but I like this one. For me, this is the simplest way of breaking down … Continue reading

Posted in customer journey, Marketing, sales cycle, Social Media | 2 Comments

All Marketing is Local Marketing

Tip O’Neill, former Speaker of the House, once famously said “All politics is local.” It was a lesson he learned in his first political loss: unless you connect to the needs and desires of the folks near you, you won’t … Continue reading

Posted in Brand action, customer journey, Experience, Marketing, Personal Life, sales cycle, Social Media | 7 Comments

Brand Experience vs. Branded Experiences

One of the reasons I named this blog “Brand Is Action” is that I believe this is how brands will be built in this next era of branding – not through image but through behavior. The experience of the brand … Continue reading

Posted in Brand action, Experience, Marketing, Social Media | 9 Comments

How Brands Can Use Instagram Better

Instagram is an app that allows users to take, adjust and share photos–pretty simple and straightforward. Despite (or maybe because of) its simplicity, Instagram has gotten a lot of traction in the time it’s been available, to the tune of … Continue reading

Posted in customer journey, photos, Social Media | 2 Comments

Today’s Internet Lesson – #1 In A Series

It was quite the day on the Internet today. Sarah Palin’s supporters were caught editing Wikipedia to match her statements regarding Paul Revere. Representative Anthony Weiner admitted to sending out ‘junk shots’, including one accidentally sent to all his Twitter … Continue reading

Posted in Internet lesson, Marketing, Social Media | Leave a comment