Category Archives: sales cycle

The ‘New’ Center of the Sales Cycle

The sales cycle is a classic framework that has been around for a long time. You can find versions that are more complicated than this, but I like this one. For me, this is the simplest way of breaking down … Continue reading

Posted in customer journey, Marketing, sales cycle, Social Media | 2 Comments

All Marketing is Local Marketing

Tip O’Neill, former Speaker of the House, once famously said “All politics is local.” It was a lesson he learned in his first political loss: unless you connect to the needs and desires of the folks near you, you won’t … Continue reading

Posted in Brand action, customer journey, Experience, Marketing, Personal Life, sales cycle, Social Media | 7 Comments

Apple Starts the Countdown Clock

As a long-time Apple fan, I followed a live blog of Steve Job’s keynote speech at the Apple Developer’s Conference yesterday. By then, the world knew most of the Apple news: iCloud and a new operating system plus a few … Continue reading

Posted in Apple, customer journey, Experience, Marketing, sales cycle | 1 Comment