Category Archives: Experience

Why Brands Need A Point of View

Diana Vreeland was a legendary figure in the fashion industry. But the vast majority of people probably have never heard of her. She was the managing director for Vogue magazine in the 60’s and was known for her distinctive taste … Continue reading

Posted in curation, Experience, Marketing | Tagged , , | 4 Comments

Sustainability That Lasts

I was at a sustainability conference recently, thinking about my boots. “Business casual” is interpreted very loosely in Silicon Valley. CEOs turn up for meetings in t-shirts. Ties are donned ironically. I was wearing my Red Wing boots as they’re … Continue reading

Posted in Brand action, customer journey, Experience, Sustainability | 1 Comment

All Marketing is Local Marketing

Tip O’Neill, former Speaker of the House, once famously said “All politics is local.” It was a lesson he learned in his first political loss: unless you connect to the needs and desires of the folks near you, you won’t … Continue reading

Posted in Brand action, customer journey, Experience, Marketing, Personal Life, sales cycle, Social Media | 7 Comments

Brand Experience vs. Branded Experiences

One of the reasons I named this blog “Brand Is Action” is that I believe this is how brands will be built in this next era of branding – not through image but through behavior. The experience of the brand … Continue reading

Posted in Brand action, Experience, Marketing, Social Media | 9 Comments

What Twitter Is For

There’s probably a million blog posts about how useful Twitter is: for sharing, communicating; for businesses, for brands, for people. I started using Twitter about 3 years ago because I felt I needed to understand it. But for the first … Continue reading

Posted in Experience, Personal Life, photos | Leave a comment

The Photo Revolution

In case you hadn’t noticed, we’re awash in photos. Whether it’s the number of new photos uploaded to Instagram (150 per second), the number of photos on Facebook (approx. 90 billion) or Flickr (approx. 6 billion), or the number of … Continue reading

Posted in Apple, Experience, Personal Life, photos | Tagged , , , | 1 Comment

Apple Starts the Countdown Clock

As a long-time Apple fan, I followed a live blog of Steve Job’s keynote speech at the Apple Developer’s Conference yesterday. By then, the world knew most of the Apple news: iCloud and a new operating system plus a few … Continue reading

Posted in Apple, customer journey, Experience, Marketing, sales cycle | 1 Comment