Category Archives: Brand action

Sustainability That Lasts

I was at a sustainability conference recently, thinking about my boots. “Business casual” is interpreted very loosely in Silicon Valley. CEOs turn up for meetings in t-shirts. Ties are donned ironically. I was wearing my Red Wing boots as they’re … Continue reading

Posted in Brand action, customer journey, Experience, Sustainability | 1 Comment

All Marketing is Local Marketing

Tip O’Neill, former Speaker of the House, once famously said “All politics is local.” It was a lesson he learned in his first political loss: unless you connect to the needs and desires of the folks near you, you won’t … Continue reading

Posted in Brand action, customer journey, Experience, Marketing, Personal Life, sales cycle, Social Media | 7 Comments

Brand Experience vs. Branded Experiences

One of the reasons I named this blog “Brand Is Action” is that I believe this is how brands will be built in this next era of branding – not through image but through behavior. The experience of the brand … Continue reading

Posted in Brand action, Experience, Marketing, Social Media | 9 Comments