Category Archives: Social Media

How Brands Can Use Instagram Better

Posted on October 13, 2011 by

Instagram is an app that allows users to take, adjust and share photos–pretty simple and straightforward. Despite (or maybe because of) its simplicity, Instagram has gotten a lot of traction in the time it’s been available, to the tune of … Continue reading →

Posted in customer journey, photos, Social Media | 2 Comments

Today’s Internet Lesson – #1 In A Series

Posted on June 6, 2011 by

It was quite the day on the Internet today. Sarah Palin’s supporters were caught editing Wikipedia to match her statements regarding Paul Revere. Representative Anthony Weiner admitted to sending out ‘junk shots’, including one accidentally sent to all his Twitter … Continue reading →

Posted in Internet lesson, Marketing, Social Media | Leave a comment

Brand Experience vs. Branded Experiences

Posted on April 24, 2011 by

One of the reasons I named this blog “Brand Is Action” is that I believe this is how brands will be built in this next era of branding – not through image but through behavior. The experience of the brand … Continue reading →

Posted in Experience, Social Media | 8 Comments