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- A Futurist Looks at the Future of Marketing zite.to/14YXA65 1 day ago
- A.G. Lafley's return to P&G and what it means zite.to/18cdtuc Will be interesting to watch! 1 day ago
- 10 Brands on the terminal list for 2013. Including JCPenny. zite.to/11iZ3pp what do you think? 1 day ago
- RT @knealemann: Unless I accept my faults I will most certainly doubt my virtues. Hugh Prather 1 day ago
- Bridge perspective 5.23.13 @ Williamsburg Bridge Pedestrian & Bike Path instagram.com/p/ZqLpmLngxV/ 2 days ago
Category Archives: customer journey
What JCPenney Learned from Apple…and The Gap
JCPenney has been in the news a lot lately. Although still a beloved brand with millions of Americans, it’s a brand that has become a little dusty and tired. In fashion, it seems like all the brand love and energy these days … Continue reading
Posted in customer journey
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What Experience Designers Can Learn From Improv
Brand perceptions are built on reactions to experiences with a brand. As such, changing the experience is a powerful way of changing brand perceptions and behaviors. Although the phrase “experience design” has traditionally been applied to digital experiences, the practice … Continue reading
Posted in customer journey
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How Brands Can Use Instagram Better
Instagram is an app that allows users to take, adjust and share photos–pretty simple and straightforward. Despite (or maybe because of) its simplicity, Instagram has gotten a lot of traction in the time it’s been available, to the tune of … Continue reading
Posted in customer journey, photos, Social Media
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Google’s Embracing of People
It’s been almost two weeks since Google acquired Zagat, creator of those little burgundy guides to local restaurants, rated by actual customers. Since then, there’s been no end to the speculation regarding the acquisition: a good deal, a harebrained deal, … Continue reading
Posted in customer journey
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Apple Starts the Countdown Clock
As a long-time Apple fan, I followed a live blog of Steve Job’s keynote speech at the Apple Developer’s Conference yesterday. By then, the world knew most of the Apple news: iCloud and a new operating system plus a few … Continue reading
Posted in Apple, customer journey, Experience, Marketing, sales cycle
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The ‘New’ Center of the Sales Cycle
The sales cycle is a classic framework that has been around for a long time. You can find versions that are more complicated than this, but I like this one. For me, this is the simplest way of breaking down … Continue reading
Posted in Branding Eras, customer journey, sales cycle
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