Category Archives: Branding Eras

The ‘New’ Center of the Sales Cycle

The sales cycle is a classic framework that has been around for a long time. You can find versions that are more complicated than this, but I like this one. For me, this is the simplest way of breaking down … Continue reading

Posted in Branding Eras, customer journey, sales cycle | 2 Comments

Was This The First Logo?

What’s the oldest logo you can think of? Coca-Cola? Jell-0? Alka-Seltzer? A few great brands of today date back to the late 19th century. Most to some period in the 20th century. You want an old brand? Instead of 100 … Continue reading

Posted in Branding Eras | 6 Comments

The Next Era in Branding

That seems like a grand claim. Like something a branding guru would say as they set you up in order to sell you something familiar dressed up to look different. I’m no guru, and I’m certainly not prescient enough to … Continue reading

Posted in Branding Eras, Marketing | 12 Comments