Author Archives: russhmeyer

About russhmeyer

Californian by choice; Midwestern farm boy by birth. I have an MFA in design and an MBA in finance and international entrepreneurship. This combo makes me a creative strategist. I am the Chief Strategy Officer for Landor, a global branding consultancy. My views are my own.

What Twitter Is For

There’s probably a million blog posts about how useful Twitter is: for sharing, communicating; for businesses, for brands, for people. I started using Twitter about 3 years ago because I felt I needed to understand it. But for the first … Continue reading

Posted in Experience, Personal Life, photos | Leave a comment

What JCPenney Learned from Apple…and The Gap

JCPenney has been in the news a lot lately. Although still a beloved brand with millions of Americans, it’s a brand that has become a little dusty and tired. In fashion, it seems like all the brand love and energy these days … Continue reading

Posted in customer journey | 2 Comments

What Experience Designers Can Learn From Improv

Brand perceptions are built on reactions to experiences with a brand. As such, changing the experience is a powerful way of changing brand perceptions and behaviors. Although the phrase “experience design” has traditionally been applied to digital experiences, the practice … Continue reading

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How Brands Can Use Instagram Better

Instagram is an app that allows users to take, adjust and share photos–pretty simple and straightforward. Despite (or maybe because of) its simplicity, Instagram has gotten a lot of traction in the time it’s been available, to the tune of … Continue reading

Posted in customer journey, photos, Social Media | 2 Comments

The Photo Revolution

In case you hadn’t noticed, we’re awash in photos. Whether it’s the number of new photos uploaded to Instagram (150 per second), the number of photos on Facebook (approx. 90 billion) or Flickr (approx. 6 billion), or the number of … Continue reading

Posted in Apple, Experience, Personal Life, photos | Tagged , , , | 1 Comment

Google’s Embracing of People

It’s been almost two weeks since Google acquired Zagat, creator of those little burgundy guides to local restaurants, rated by actual customers. Since then, there’s been no end to the speculation regarding the acquisition: a good deal, a harebrained deal, … Continue reading

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Sustainability That Lasts

This is a post I wrote for our Landor blog about 3 months ago. I’m reposting it here, because I believe it represents the sort of ‘actions’ brands can take not just to communicate their brand positioning but to live … Continue reading

Posted in Brand action, Sustainability | 1 Comment

Apple Starts the Countdown Clock

As a long-time Apple fan, I followed a live blog of Steve Job’s keynote speech at the Apple Developer’s Conference yesterday. By then, the world knew most of the Apple news: iCloud and a new operating system plus a few … Continue reading

Posted in Apple, customer journey, Experience, Marketing, sales cycle | 1 Comment

Today’s Internet Lesson – #1 In A Series

It was quite the day on the Internet today. Sarah Palin’s supporters were caught editing Wikipedia to match her statements regarding Paul Revere. Representative Anthony Weiner admitted to sending out ‘junk shots’, including one accidentally sent to all his Twitter … Continue reading

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Why Brands Need A Point of View

Diana Vreeland was a legendary figure in the fashion industry. But the vast majority of people probably have never heard of her. She was the managing director for Vogue magazine in the 60’s and was known for her distinctive taste … Continue reading

Posted in curation, Experience, Marketing | Tagged , , | 5 Comments