The Photo Revolution

In case you hadn’t noticed, we’re awash in photos. Whether it’s the number of new photos uploaded to Instagram (150 per second), the number of photos on Facebook (approx. 90 billion) or Flickr (approx. 6 billion), or the number of megapixels in the next iPhone camera, seems like everyone is talking about photos. And investing in the category – photosharing is one of the hottest categories for VC investment this year.

People are taking pictures of all kinds of things…pets, food, family, friends, everything and nothing. (Like my Instgram photo of the Bay Bridge in the rain on October 6, 2011 above). Virtually all are taken on digital cameras or mobile phones making their uploading and sharing much easier than photos taken in the more traditional way. Not only are there more, they’re created faster and cheaper. Compared to just 30 years ago, the relative time and cost of each photo has declined substantial. In fact, these days you could almost say the cost of a single photo has dropped to virtually zero.

This tidal wave of digital photos is also changing the very nature of what we use photos for. In the past (due to the time and cost),photos were for ‘special occasions’…birthdays, weddings, funerals, key events in our lives to be memorialized in permanent form. But these days, in addition to special occasions, we’re taking pictures of our everyday life. Instead of memorializing, we’re using photos to share and tell the stories of our lives – the day to day existence of lunches, and dog walks and cooking and babies. Add to that the phenomenon of “reality” television and you can see folks creating the documentary of their life through snapshots – and connecting with others in a social network of just pictures.

About these ads

About russhmeyer

Californian by choice; Midwestern farm boy by birth. I have an MFA in design and an MBA in finance and international entrepreneurship. This combo makes me a creative strategist. I am the Chief Strategy Officer for Landor, a global branding consultancy. My views are my own.
This entry was posted in Apple, Experience, Personal Life, photos and tagged , , , . Bookmark the permalink.

One Response to The Photo Revolution

  1. Lee Ann says:

    Your blog was very interesting tonight. You know how much I love taking pictures. It is so true that we take pictures more than for just “special” occasions, but I think we capture more of our lives through digital. This may be great for generations to come. They will be able to see “simple” moments in our lives. I would love to look back at pictures of our grandparents everyday life more than just those “special” moments. Sometimes the “random” photos are the ones that I love best. ~ Lee Ann ~

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s