Monthly Archives: May 2011

Why Brands Need A Point of View

Posted on May 26, 2011 by

Diana Vreeland was a legendary figure in the fashion industry. But the vast majority of people probably have never heard of her. She was the managing director for Vogue magazine in the 60’s and was known for her distinctive taste … Continue reading →

Posted in curation, Experience, Marketing | Tagged , , | 3 Comments

All Marketing is Local Marketing

Posted on May 10, 2011 by

Tip O’Neill, former Speaker of the House, once famously said “All politics is local.” It was a lesson he learned in his first political loss: unless you connect to the needs and desires of the folks near you, you won’t … Continue reading →

Posted in Personal Life | 6 Comments

The ‘New’ Center of the Sales Cycle

Posted on May 4, 2011 by

The sales cycle is a classic framework that has been around for a long time. You can find versions that are more complicated than this, but I like this one. For me, this is the simplest way of breaking down … Continue reading →

Posted in Branding Eras, customer journey, sales cycle | 2 Comments