Monthly Archives: April 2011

Was This The First Logo?

What’s the oldest logo you can think of? Coca-Cola? Jell-0? Alka-Seltzer? A few great brands of today date back to the late 19th century. Most to some period in the 20th century. You want an old brand? Instead of 100 … Continue reading

Posted in Branding Eras | 6 Comments

Brand Experience vs. Branded Experiences

One of the reasons I named this blog “Brand Is Action” is that I believe this is how brands will be built in this next era of branding – not through image but through behavior. The experience of the brand … Continue reading

Posted in Experience, Social Media | 8 Comments

The Next Era in Branding

That seems like a grand claim. Like something a branding guru would say as they set you up in order to sell you something familiar dressed up to look different. I’m no guru, and I’m certainly not prescient enough to … Continue reading

Posted in Branding Eras, Marketing | 12 Comments